yes, it`s blurry – I like Gerhard Richter.

Niko Willborn, Art Director

Hi, I better keep it short, since time is so precious.    
Ok, 20 years in the industry, but not extincted, yet. 
A bit of "Einfühlungsvermögen" for brands and people. 
Lived in many places across Europe.
Enjoy creating ideas, campaigns, mockup`s, scribbling, keyvisuals, looks and digital issues.
Love to prepare and supervising photo/tvc shootings.
Some retouching abilities. Some awards. Sense for good and bad headlines (caution: regulary causes severe fights with copywriters and account-people). 
A little of that magic you need to let things shine (using well-balanced ps-camera raw settings or just not using them. 
A great master of words and most charming provocateur just passed Wiglaf Droste – R.I.P.  
Contact: Elbestraße 4 | 12045 Berlin  0179 590 17 95  nwillborn(at)gmx.de
I`m not working for any kind of rightwing, racist or homophobic brands, people or organisations.
​​​​​​​shit, that was long, hope you are still there.

if you still have the time and want to keep on reading – it`s my pleasure to tell a bit more about me ...

With cousin Kari in Punkaharju/Finland 1976 (in the back a Mercedes 230 D)

Dortmund to Neukölln (via Finland and Tahiti)

Born in Dortmund (you can guess my favourite soccer-club) and grown up in germany's southwest, the "Hunsrück", an area with idyllic forests and american nuclear missiles. Due to my finnish mama, I spent much time there (I don`t drink vodka though, but like FINNISH TANGO). Youth in Tongeren near Maastricht (where I met the powerful influencers "Drum" and "Kwak") and Irmgarteichen at Siegen (where I met a lot of "Dilldappe" and other strange Siegerländer). Graphic design studies in Aachen and Maastricht, diploma in communication design in Saarbrücken with notorious dutch guest teacher Gert DUMBAR (Studio Dumbar) and peculiar Ivica MAKSIMOVIC (Ex-Maksimovic and Partners) which both influenced me (actually Ivica much more – you can see how I like to use irritating Headlines). Intern in Düsseldorf at GREY, where I learned how to not do things – boring mainstream advertising. Then, much better, changing to DDB as Junior-AD working with cool international creatives on Sony and VW. First Shooting with Anatol Kotte! Moving to Berlin in 2000 enjoying the last illegal clubs. Started DJ-ing and freelancing, mostly for Scholz & Friends. First award-medals role (they come automatically I have to say). Art-director on Baden-Württemberg/Mercedes/Adler Modemarkt at S&F in Family 3. Then other smaller agencies with more familiar atmo, but more responsibility and exciting productions like Germany`s Next Topmodel-shootings in Rio and Tahiti and a Dandy Cookbook. Since 2015 freelancing again hopping between the agencies. Apart from doing advertising I like to travel with my little family, take care of sourdoughs, kombuchas and other ferments, do food-travels and pop-up dinners with peculiar dishes in Neukölln.

Shooting in Tahiti for Emmi Caffe Latte (unglamorous as it can get, but the coconut-cocktails were good)

since 2015 I`m freelancing for agencies like ressourcenmangel, cobra youth, S&F Berlin, glow, McCann and direct clients.
2014 Rogner & Bernhard
2012 Mackat/ incl. 2 "Elternzeiten"
2009 Freelancing
2008 Etwas Neues entsteht
2001 Scholz & Friends Berlin
2000 Wensauer & Partner DUS 
1997 DDB 
1996 GREY intern
Latest projects – from Sloth (de: Faultier) to Busy Bee. 
2019
may: rsm, BMAS | EDDB, project
april: S&F Berlin, daily business
march: glow, caritas | S&F, nb | ressourcenmangel, nb | rsm, evian bottle design
feb: ressourcenmangel BMAS | cobra youth, SOS Kinderdörfer weltweit campaign execution www.givekidsavoice.de EDDB, nb
jan: cobra youth, SOS Kinderdörfer weltweit campaign execution
2018
dec: Stiftung Spreewald Kampagne www.spreewaldfreunde.de, SOS Kinderdörfer weltweit campaign
nov: Stiftung Spreewald Microsite, zapf creation LiLSnaps | EDDB AOK Nordost, AOK Nordwest 
okt: cobra youth SOS Kinderdörfer weltweit concept & layout, NB successful | EDDB AOK Nordost campaign execution, AOK Microsite www.aok-jetzt.com
sept: FFM, nb Opel McCann, concepts, looks & layouts, ressourcenmangel, evian label & volvic signage
august: FFM, nb Opel McCann | EDDB, AOK Nordost vaccination campaign idea & layout | Stiftung Spreewald, campaign
july: ketchum pleon, zeiss 100Y | cobra youth, TU Freiberg campaign 2019 www.neuepioniere.de
june: Stiftung Kulturlandschaft Spreewald, campaign 
april: cobra youth, TU Freiberg dOoH, Hochschule Offenburg Microsite www.studi-offenburg.de
feb - march: cobra youth, Hochschule Offenburg, concept und layout 
jan: Sherpas/ressourcenmangel, VDA-NB | S&F Berlin, BW-Bank 
2017
july - dec: S&F Berlin, BW-Bank www.bw-bank.de | june: cobra youth, Haus der Kulturen der Welt | may - june: ressourcenmangel, daily business, nb Shire pharma | april: EDDB, AOK | march: glow, nb caritas | feb: ressourcenmangel, Braunschweig-Wolfsburg www.die-region.de | jan: ressourcenmangel, BMEL
2016
aug - dec: ressourcenmangel, nb`s, BMEL, ZBA, KVA, daily business | may - june: cobra youth, nb | feb - april: fhain ideas, nb`s | jan: ressourcenmangel, nb 

on the way to McCann for Opel

I worked for 

Coffees (Kaffee Kooperative, Emmi Caffe Latte, Rondo Melange)
Universities (TU Offenburg, TU Bergakademie Freiberg)
Federal states (Baden-Württemberg, Land Brandenburg, Region Wolfsburg Braunschweig)
NGO's (aktionsbündnis Landmine, caritas, SOS Kinderdörfer weltweit, Deutsche Stiftung Weltbevölkerung, Vergessen ist ansteckend)
Ministries (BMAS, BMEL)
Educational material (SOS Kinderdörfer weltweit)
Communal affairs (Berliner Stadtreinigung, Berliner Wasserbetriebe)
Newspapers (Berliner Zeitung, Märkische Allgemeine Zeitung, Freie Presse)
Health insurance (AOK, TK)
Pharma (Shire, ratiopharm, Böhringer Ingelheim)
Airlines (Lufthansa, easyjet)
Fashion (Adler Modemarkt, Germany's Next Topmodel Shootings)
Toys (Zapf Creation)
Cultural institutions, interest groups (TXL - the Urban Tech Republic, Spreewaldfreunde, HKW – Haus der Kulturen der Welt)
Energy suppliers (MVV, Stadtwerke Leipzig, Berliner Stadtwerke, EnBW) 
Banking (BW-Bank, Volkswagen Bank, ZEB)
Real estate (Plaza inmobiliaria)
Consumer electronics (Sony, Panasonic)
Trade fairs (Neue Messe Stuttgart)
Beverages (Chai Latte, Spreequell, Köstritzer)
Retailing (LIDL, Metro)
House supplies (Velux)
Delivery services (Lieferando)
Food (Kaltbach Käse, Halloren Kugeln, Barilla (before the homophobic scandal), Brandt) 
Federal institutions (church convention, TÜV)
Watches (Glashütte Uhren, Union)
Office profiling (M.E.C.H., EDDB, Mackat, DDB, Etwas Neues entsteht,)
TV (SAT 1, ARD, SR–Saarländischer Rundfunk) 
Cleaning products (zewa)
Cars (Mercedes Benz Nutzfahrzeuge, smart, Opel, VW, Grammar Seats, Toyota Lexus, Verband der deutschen Automobilindustrie, Hyundai)
From top left: brainstorming with Sebastian at DDB 1998 | at a pool in Capetown for Adler Modemarkt | on location in Andalusia for DSW | modelling for a church convention campaign | on a xmas-mailing tested by Art Director Miriam Blaschke | With a fly in the eye
Thank you for great teamwork. Even with a guy like me.

COPYWRITING: Gerald Meilicke, Peter Quester, Alf Frommer, Kristin Altmann, Felix Heine, Sascha Dudic, Otto de Vries, Robert Krause, Michael Pott, Sebastian Steller, Marco Pupella, Johannes Krempl, Stephan Deisenhofer, Rudi Renoir, Rudi Renoir Appoldt, Uwe Venus, Peter Meyer, Jan Leube, Christoph Biggeleben, Tim Bange, Harald Heinen, Philipp Wöhler, Matthias Schmidt, Birgit van de Valentyn, Tobias Schmidt, Cornelis Stettner, Dorothe Berghaus, Sebastian Turner, Raban Ruddigkeit, Bernd Bücker, Tim Daugs. ART DIRECTION: Andrea Sommer, Carlo Joest, Andy Wyeth, Argentina Sanchez, Ilka Fugmann, Kathrin Seupel, Carolin Strothe, Roberto Piazza, Marc Flood, Joakim Jonason, Martin Pross, Tina Kron, Julia Schmidt, Gregory French, Verena Koschel, Linda Kochem, Sandra Schilling, Tim Stübane, Jens Stein, Alexandra Roth-Belkowa, Sven Jaschurek. DIGITAL: Daniel Gansdorf, Nadim Salous, Berit Schneider, Andy Wyeth POST PRODUCTION: Simon Geis, Patrizia Pagel, Claudia Frickemeier, Sven Böker, Manuela Retzke, Cosmas Fette, Cabbe, Annika Nisser, Max Bonewitz, Alex Siewert, Sascha Kopatsch, Jana Motz. ART BUYING: Kirsten Rendtel, Adriana v. Menesis Arnim. ILLUSTRATION: Tim Böhm, Elisabeth Deim, Sara Bento di Castro, Stefano Riboli, Gebrüder Posin, Alfred Schüssler, Thomas Gronle, Titus, Sven Dobritza, Tobias Wandres, Kai Braun, Michael Knepper, Christoph Rehbein. PHOTO: Matthias Koslik, Claudia Frickemeier, Adrian Burke, Sven Schrader, Boris Kumicak, Sven Glage, Jorgen Loof, Nadine Elfenbein, Christian Schmidt, Calle Stoltz, Sebastian Pfütze, Volker Möhrke, Sebastian Hänel, Anatol Kotte. FILM DIRECTION: Erik Nilsson, Erik Schimschar, Martin Wilk, Christian Aeby, Kristian Leschner. ACCOUNT: Eva Scholze, Susi Schulz, Gabrielle Fontoynont, Nina Preuss, Daniela Harzer, Ina Färber, Heike Schultz, Ulf Cerning, Heike Schiller, Jenny Swart, Jana Huth, Julie Ten Hövel, Anne Gabriel, Helena Rejmann, Benjamin Baader, Holger Gerecke, Fei Hupfer, Sascha Kruse, Malte Fischer, Stephan Otte, Sebastian Neumann, Michael Wagner, M. T. Schulze, Anja & Judith. PRODUCTION: Mathis Rekowski, Claudia Knipping, Anke Landmark, Vladislav Bejder, Sören Gessat, Aniko Kröger, Sabine Bäsler, Frank Hasselhoff, Annette Schneider & Michael, Kalle Schroeder, Maria Tamander. IT: Norbert Wurzel, Mirko Jurisch, Steffen Markert. ORGA: Gabriele Basmadjan, Karin Vogel. CONCIERGE: Helmut Klass, Rene, Herr Pörting. MORAL SUPPORT: Claudia, Lalie, Sasa, Mama

Coffee: Angelique's Finest | Milk: Brodowin | Honey: Florian Grimm | Shirt: Adler-Modemarkt | Pottery: Angelika Rasch | glasses: Fielmann | stork: DSW-Spot | Photo: Claudia Frickemeier

Back to Top