Emmi Caffe Latte – It`s not iced coffee
The task: make the brand younger and more dynamic. Solution: Catch people with a fresh redesign and make them share their favourite cup.
The redesign was based on the assertion "It`s not iced coffee" and the followed conclusions. So a unique cup was produced with witty sayings in 48 different prints in one season. Uniqueness was created and people chose the cup they most identified with.
A popular online game joined the launch . The cups were a big hit and shared a lot online.
A campaign promoting some of the sayings joined the new product launch.
copy/concept/art: Niko Willborn, Peter Meyer, Sara Diedrich | photo: Malte Braun | Mackat 2014