The brand was in a deep sleep mode. A good product but nobody knew. A simple packshot campaign with clever headlines filled the cups with exactly what they needed: content. A broad big banner campaign at 9 german stations produced awareness. The headlines referred also to the cities, e.g. the Women`s World Cup in Frankfurt or the controversial "Stuttgart 21 Debatte" about the new station construction plans.
copy: Peter Quester | art: Niko Willborn | agency: Mackat